WE BUY BIG! - so we can negotiate extra discounts from our suppliers and pass the savings on to you.
We have cut out the middlemen - the high street opticians, so you benefit with great prices.
We have distribution centers packed with lenses (over 3 million!) instead of leasing expensive high street opticians shops, saving further money..... and remember, all our lenses are identical to the lenses that you get from your optician - we buy them from the same manufacturers (Bausch & Lomb, Alcon, Johnson & Johnson and Coopervision).